• Made in Belgravia: Geraldine London featured in Belgravia Magazine

    The past few weeks have been tough on all of us and has affected us all mentally. What kept me sane in these difficult times was the fight. The fight to save my business and keep paying my seamstress while creating something beautiful. I am beyond overwhelmed with gratitude for the amount of supp... View Post
  • 5 Tips for a More Sustainable Wardrobe

    When it comes to fashion, making ethical and sustainable choices isn’t always easy for consumers, particularly with the rise of ‘fast fashion’ and the significant drop in clothing prices over the last 20 years. Today, the fashion industry is the second largest polluter in the world, just after th... View Post
  • From alterations to headbands - a brief story of Geraldine London's journey

    From alterations to luxury hair accessories, I look back on the journey that led me to Geraldine London during COVID-19. “This year will be my year” I say to myself on the 1st of Jan 2020. The plan? To grow my alterations business, increase partnerships and start offering international fittings.... View Post