5 Tips for a More Sustainable Wardrobe

When it comes to fashion, making ethical and sustainable choices isn’t always easy for consumers, particularly with the rise of ‘fast fashion’ and the significant drop in clothing prices over the last 20 years. Today, the fashion industry is the second largest polluter in the world, just after the oil industry. Let that sink in for a moment. Textiles also account for 5.2% of the waste in landfills. However, awareness of ‘the dark side’ of fashion is increasing and a new philosophy is emerging - ‘be responsible, buy less but better.’ Geraldine London is a firm supporter of this philosophy. In order to create our headbands and scrunchies we upcycle the finest haute couture fabric, beautiful material that would have otherwise been wasted! We’re proud to have created a business where customers can be confident that their purchases support the sustainable fashion movement and also deliver social impact.


We’ve got a few hot tips on easy changes you can make if you are looking to create a more sustainable wardrobe.


  1. The 30-wears rule – The cardinal rule of sustainable fashion is the question, ‘Will I wear this at least 30 times?’ Next time you reach for a new item ask yourself this question, you’ll be surprised how many times the answer is ‘no.’ Repeating outfits has never looked so good.
  2. Clean out your wardrobe – If you haven’t Marie Kondo’d your wardrobe already during lockdown then now is the time to start. It’s important to have a clear view of the pieces you own. Identify what you love, gaps for building and opportunities for recycling/repurposing.
  3. Donate/sell unwanted items – If an item doesn’t ‘spark joy’ then it’s time to part ways. Help your clothes find a new home via Depop, charity shops or ask your friends!
  4. Quality over quantity – Buying better quality, more sustainable pieces is likely to cost you more money, however it’s all about changing your mindset. Higher quality clothing is likely to last longer, which reduces waste. If you’re buying items at a higher price point, you’re more likely to really consider if it’s worth investing in.
  5. Be selective about your fabrics – Buy more eco friendly fabrics like linen, hemp, organic cotton, and silk. Not only are these fabrics better for the environment, they’re better for your skin! Avoid polyester, rayon and nylon, these fabrics are not biodegradable and the production process uses excessive resources.


Never underestimate the power of an accessory!


At Geraldine London we’re passionate about hair accessories and are constantly wowed by our headbands and scrunchies’ ability to instantly transform an outfit! We love freshening up a look by pairing it with one of our favourite sustainable headbands. Whether you’re adding structure to a look, a pop of colour, or transitioning from day to evening, hair accessories are a wonderful and effortless way of adding a little glamour to your wardrobe. 30 wears coming right up!