What happens when a constantly moving thirty-year-old finds her business frozen during lockdown and her employees without a salary? Géraldine happens. What is it they say about silver linings?
Hey, I'm Alexia, middle name: Geraldine (after my father Gerald). I founded Alexia Alterations as the top end of London’s clothes alterations world. Women from across the globe travel to our atelier in Knightsbridge to get couture dresses and bridal gowns altered. We’ve been featured in Daily Mail, The FT, The Telegraph, Brides Magazine and even appeared on BBC1.
Finding the right seamstress was the key element in building a real business. I needed talent and vast experience but I also needed her to take a chance on my business making it. My seamstress had to take a chance on me. Life as we know it has shifted almost overnight. I now feel compelled to keep my promise to her. Her talent is extraordinary and our access to couture fabric unique.
The best of any form is beautiful, so I present you the most beautiful headbands from our atelier.
We started using the highest quality fabrics from those I've accumulated over years of altering couture, luxury brands. The fabric was so beautiful, I just had to save it. Think delicate lace, real and faux leathers, silk tulles and satin to die for from any brand you can think of on Bond Street.
Due to the small amounts of fabrics I have, each collection is incredibly limited and many pieces are unique!
Due to larger demands, we now buy small quantities of fabric remnants.
As hard as life is for many of us right now, for some, good health and happiness are out of their hands. Confined at home with an abuser strikes me as scarier than most things I can imagine. Hospitals are getting a lot of love so I have chosen to donate 20% of sales to Women's Aid's appeal Live Chat, aimed at giving women experiencing domestic abuse online expert help.
Business for the sake of business no longer feels natural. Everyone could use a little self-love these days. I hope Geraldine can provide you that dose of conscious luxury.